See How Much You Can Save
Annual Credit Card Processing Volume
$/yr.
Potential Annual Savings with CashVue ATM
Switch to CashVue ATM and save thousands of dollars a year in credit card processing fees.
How the Cash Discount Program Works
Rather than absorbing rising payment processing costs through margin compression, our cash discount program automatically applies a modest service charge to all card transactions. When customers in New River Valley choose to pay with cash instead, the service charge is instantly removed, giving them an immediate incentive to use cash. You retain the full transaction value—no more subsidizing interchange fees from your register.
✔ 100% compliant with Visa, Mastercard, and processor guidelines
✔ Automated fee adjustments built into your POS or terminal
✔ Transparent signage and receipt language included
✔ Compatible with countertop, wireless, and tablet POS systems
Benefits to Your Business
Eliminate Up to 100% of Processing Fees
Drastically reduce or eliminate your credit card processing costs altogether.Increase Profit Margins
Keep more of each sale, without increasing overall pricing.Encourage Cash Payments
Incentivize customers to pay with cash and reduce chargebacks.Easy Setup and Integration
Our team programs your terminal and provides all signage—no tech headaches.Fully Compliant and Transparent
Stay aligned with card network rules and consumer regulations.
Ideal For:
Retail Shops & Boutiques
Salons & Spas
Restaurants & Cafés
Auto Repair & Service Providers
Convenience Stores & Liquor Shops
Mobile Vendors & Pop-Up Events
Keep more of your revenue where it belongs—in your New River Valley business.
CashVue’s Cash Discount Program lets local merchants across the region eliminate processing fees that eat into profits, whether you’re operating in a retail corridor, hospitality venue, or service-based operation.
Contact Us Today to activate zero processing fees and watch your margins improve immediately.
Frequently Asked Questions (FAQs)
Q: Is the cash discount program legal?
A: Yes. Cash discount programs are 100% legal in all 50 states and fully compliant with Visa, Mastercard, and federal guidelines when implemented correctly. New River Valley businesses—from downtown retail shops to service providers across the region—can confidently adopt this approach without regulatory concerns.Q: Will I need to raise prices?
A: No need to raise prices across the board. The terminal automatically adds a small service fee to card purchases and removes it when customers pay with cash. For New River Valley’s competitive retail and hospitality landscape, this preserves your advertised pricing while recovering card processing costs.Q: How are customers informed?
A: We provide clear signage and receipt disclosures so customers understand the small service fee and their option to avoid it by paying with cash. Local business owners in New River Valley appreciate the transparency—it builds trust with the community while educating patrons about payment economics.Q: Does this affect my accounting or taxes?
A: No. The full sale amount is recorded as usual. The service fee is itemized on receipts but does not alter how your revenue is booked. New River Valley accountants and bookkeepers find the program straightforward to integrate into existing systems without complication.Q: What kind of businesses benefit most?
A: Retailers, salons, restaurants, convenience stores, and any business with frequent card usage benefit greatly—especially those with thin margins. Across New River Valley’s diverse merchant base, establishments handling high transaction volumes and managing operational costs see the most meaningful impact on profitability.
